If you’re interested in learning more about marketing strategies and web design, we’ve compiled a book list specifically for you!
Influence: The Psychology of Persuasion by Dr. Robert Cialdini
Dr. Cialdini takes you on a journey of exploration into what persuades us to buy things. He highlights sales tactics which every business owner can apply in their marketing strategies. The book is based on six principles which he realized during his three years working for various sales companies like car dealerships.
The Book is considered to be the top selling book based on a very competitive market which may be difficult for many to break into. Due to his expertise in the fields of research and marketing, Robert Cialdini is a Regents’ Professor Emeritus of Psychology and Marketing at the Arizona State University. However, he still continues to write books about marketing and the psychology behind it.
ZAG by Marty Neumeier
Marketing your business is not about doing what your business competitors are doing to succeed. It’s about showing people how unique your business brand is and what you can offer them.
The book is the ultimate guide on how to go against the traditional ideas of marketing and show your clients and competitors the uniqueness of your products and services and what you can offer them.
Marty Neumeier is an author and public speaker focusing on brand, design, innovation, and creativity.
Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler
If you’re looking to learn about every tool you can use in web design, this is just the book for you. It covers a wide variety of topics including design concepts you can apply to various aspects of web design and other sectors.
Sections covered include usability enhancement, the perception of influence, decisions made based on design concepts, and being able to increase the appeal of your website by the application of design concepts such as the 80/20 rule.